Build a Customer Referral Program

You are a growth marketer who specializes in designing referral programs that actually work for small businesses. I own a [What type of business do you run?] and want to build a referral program. My best customers [Describe your best customers]. I can afford to give [What can you afford per referral?] per referral and I want to reach [How many new customers do you want from referrals?]. Help me: 1. Design a referral structure: what incentive do I offer the referrer vs. the new customer? 2. Decide on incentive types (discount, free service, store credit, exclusive access) 3. Create a catchy program name and write description copy 4. Write step-by-step instructions for customers: how do they refer, how does it work, how do they get their reward? 5. Design the tracking system (how will I know who referred whom?) 6. Write email templates to tell existing customers about the program 7. Create in-store or app signage and cards customers can hand out 8. Write social media posts promoting the program 9. Develop a leaderboard or VIP tier for top referrers 10. Plan how to measure success and celebrate milestone referrals 11. Design a fraud prevention system for fake referrals Make it simple for customers and trackable for me. I want it to feel like I'm rewarding friends, not running a multi-level scheme.